As a kid, most of us were attached to our favorite stuffed animal, blanket or another inanimate object. We’d carry it wherever we went. So much so, that it became part of our then identity.
Throughout our lives, our physical possessions become associated with our identity. You might be known for your collection of Marvel Cinematic Universe DVDs or baseball cards. You can prove they’re yours and take them with you wherever you go.
But, this isn’t the case in today’s internet because you don’t technically own any of your digital assets.
In Web2, true ownership does not exist, only leased ownership.
.
What is a Digital Asset?
.
To put simply, a digital asset is content that is stored electronically. So images, audio, videos, word documents, e-books, in-game items, domain names, or someone’s account can be considered digital assets.
The real question is: who owns these digital assets?
Answer: Not yours. It’s the platforms that you use.
Ownership in Web2 is a Myth
In Aaron Perzanowski and Chris Hoofnagle’s study, “What We Buy When We Buy Now”, they found that 83% of people think they own digital goods in the same way they own physical ones – free to do as they please with it. Free to lend it, sell it, or give it away.
But the truth is, you don’t own any of your digital assets.
.
There are two reasons ownership is a myth in Web2.
1. You borrow digital products on the internet.
When you lease an apartment, it’s clear that you don’t own the apartment. So you know that it cannot be sold to another person. Similarly, when you have a subscription to a platform like a streaming service, you understand that you don’t own any of the movies or tv shows.
But, what about when you buy digital products?
If you ever “buy” a song from iTunes music, an e-book from Amazon, or a movie from the Microsoft Store, you don’t actually own them. You just purchase a license to access them. One that is revocable by the company at any moment or permanently lost if your account is deleted.
The “buy” button for digital products is deceptive.
When you create a social media account like Instagram, you borrow the right to use the account in exchange for all your data. Do you remember when Facebook renamed itself “Meta? News stories discussed how Thea-Mai Baumann, an Australian artist and technologist, had the Instagram handle @Metaverse. On November 2nd, 2021, it was disabled around the same time Facebook rebranded. This was a decade of her life’s work that disappeared. Luckily, she got her account back, but this isn’t always the case.
Although most of your accounts online are free, you end up paying by giving up your data.
That’s not right.
You don’t own the digital assets you “buy” nor own the “free” ones either.
True ownership means that your digital assets are not at the whims of the platforms.
.
2. You cannot transfer ownership.
When you own the Marvel Cinematic Universe DVDs, you can decide to switch to becoming a DC fan and sell or give away your MCU collection to someone. You have the power to transfer ownership to them.
You can’t do that in Web2.
When you buy an ebook on the Kindle, your book is bound by both the platform, Amazon, and your account. You buy the license to use it and don’t even know. It’s because Web2 companies want consumers to stay attached to their platform within their walled garden to maximize profit. So if you finish reading the ebook, you can’t let your friend have it unless they have access to your account.
Like in the real world, you should have the power to transfer ownership as you see fit!
.
Here’s a simple formula for ownership of your digital assets.
True Ownership = Proof of Ownership + Transferability of Ownership
.
Web3 unlocks this formula for you.
Web3 Enables True Ownership of Digital Assets
We are living in the Digital Industrial Revolution.
.
In Web2, the commercial goals of the largest internet platforms are at odds with their most essential contributors — their users.
.
We can envision a world where ownership of the internet is distributed. Ownership in Web3 means that the contributors— builders, operators, and users— own a piece of what they use.
Thanks to Web3, digital assets are recorded on the blockchain, so you can prove ownership. Also, you can transfer ownership of digital assets to someone else through secondary marketplaces or direct exchanges.
Since you can prove ownership and transfer that ownership, you gain true ownership of your digital assets in the next iteration of the internet.
.
There are three digital assets that are currently revolutionizing ownership online.
1. Cryptocurrencies and Tokens
A cryptocurrency is a digitally-native currency that is secured by cryptography and operates on the blockchain, which makes it impossible to counterfeit or double-spend. Because cryptocurrencies are built on blockchain technology, there is a distributed ledger across disparate networks of computers that keeps up with each transaction.
Cryptocurrency can feel like a vague term. So let’s clarify.
A cryptocurrency is the native asset of a given blockchain. For example, some popular blockchains are Bitcoin, Ethereum, Cardano, and Avalanche, and their native assets (cryptocurrencies) are Bitcoin, ETH, ADA, and AVAX, respectively.
The distributed ledger allows you to prove ownership of your cryptocurrency (e.g. ETH) on the blockchain (Ethereum).
There are numerous ways to participate in any blockchain. You can be part of an NFT project, fund a Decentralized Autonomous Organization (DAO), or use decentralized applications (or dApps).
Most NFT projects, DAOs, and dApps have their own native token, which can be used to interact with them. For example, Bored Ape Yacht Club is an NFT project based on the Ethereum blockchain. The project team created a native token called ApeCoin, which was given to the NFT holders, ultimately transforming into a DAO. ApeCoin is a token used as both a governance token to vote on the direction of the project and used as a utility in its future ecosystem.
Since ApeCoin is a token on the Ethereum blockchain, you can:
Prove ownership on the Ethereum blockchain
Transfer ownership of the token by buying, selling or gifting.
The contributors become owners in Web3.
.
2. Non-Fungible Tokens or NFTsÂ
NFTs are one-of-a-kind, verifiable digital assets on the blockchain. It can’t be replaced with something else.
The use cases for NFTs are endless.
NFTs make it possible for gamers to own in-game items, have real estate in a metaverse, contribute to their favorite artists and much more!
Imagine if Stan Lee made the Marvel comic books into NFTs when he and the team started. You could read the comic books and have ownership early in its conception. Or, what if you listened to your favorite artists before they went mainstream. If they released their songs or album as an NFT, you could not only own the digital album, but prove you were a fan before everyone else was.
NFTs unlock the ability for true ownership of digital goods.
NFTs are an evolutionary step toward Web3 adoption as content online is increasingly created, operated, and owned by the users.
.
3. NFT Domains
In the future, internet users will own digital property.
Matt Gould, Co-Founder and CEO of Unstoppable Domains states, “There is going to be a massive development around the amount of property and around the amount of stuff people own online over the next few decades.”
The Unstoppable Team believes your digital assets should be associated with your digital identity. But, in Web2, application silos make it impossible to own your holistic digital identity.
Domains in Web2 could have been a solution, but even domain names became a prime example of leased ownership. For example, the Top Level Domain (or TLD), .com, is owned by VeriSign. When you “buy” a .com domain name, you pay a registrar like GoDaddy. That registrar pays VeriSign to register your domain. After that, you must register and pay on a yearly basis.
A domain name should be your digital property that you own, not something you rent.
In Web3, it’s possible.
Say hello to NFT Domains.
At their simplest form, NFT domains are a digital name (example: Matt.nft) that exist as NFTs on the blockchain. They are unique to you and are stored in your wallet to provide special benefits that go far beyond traditional domains. It is a name to login everywhere you go. A name to pay and get paid with. A name to prove ownership of your data and digital assets.
Today’s dominant internet platforms are built on aggregating users and user data. As these platforms have grown, so has their ability to provide value — thanks to the power of network effects — which has enabled them to stay ahead.
For example, Facebook’s (now Meta’s) data on user behavior helped it fine-tune its algorithms to a point that its content feed and ad targeting were dramatically better than what competitors could offer. Amazon, meanwhile, has exploited its broad view into customer demand to both optimize delivery logistics and develop its own product lines. And YouTube has built a massive library of videos from a wide array of creators, enabling it to offer viewers content on almost any topic.
In these business models, locking in users and their data is a key source of competitive advantage. As a result, traditional internet platforms typically do not share data even in aggregate — and they make it difficult for users to export their social graphs and other content. So, even if users grow dissatisfied with a given platform, it’s often not worth it to leave.
But all of this might be changing. While it’s hard for newcomers to challenge “Web 2.0” companies like Meta on their own terms, now companies — working in what they’re calling a “Web3” model — are proposing a novel value proposition.
Despite all the public conversations around the metaverse and various hyper-financialized NFT projects, Web3, more than anything, is a fundamentally different approach that some developers have agreed to. It’s based on the premise that there’s an alternative to exploiting users for data to make money — and that instead, building open platforms that share value with users directly will create more value for everyone, including the platform.
In Web3, instead of platforms having full control of the underlying data, users typically own whatever content they have created (such as posts or videos), as well as digital objects they have purchased.
Moreover, these digital assets are typically created according to interoperable standards on public blockchains, instead of being privately hosted on a company’s servers. This makes the assets “portable,” in the sense that a user can, in principle, leave any given platform whenever they want by unplugging from that app and moving — along with their data — to another one.
To beat the bear, you have to think like the bear. Here’s how…
.
Dear Bankless Nation,
If this is your first bear market, you’re probably fighting the urge to bury your head in the sand and wish that it all just goes away.
Don’t do that!
There’s a lot to be gained from engaging with Web3 in times like these — you just have to adjust your perspective.
Today, Frogmonkee offers up strategies for beginner, intermediate, and advanced crypto traders that will have you best positioned for the next bull market.
We’ve also got some words of wisdom on how to keep your mind focused.
Remember: To beat the bear, you have to think like the bear.
Let’s do it together.
.
– Bankless
.
—–
First things first: are we in a bear market?
Let’s get our basic definitions aligned. Let’s consider the definition offered by our old friend Investopedia:
“A bear market is when a market experiences prolonged price declines. It typically describes a condition in which securities prices fall 20% or more from recent highs amid widespread pessimism and negative investor sentiment.” – Investopedia
Okay, we have questions: What are “prolonged price declines?” How is “pessimism and negative inventor sentiment” defined? “20%” drops? That’s a bad Tuesday in crypto. In 2018, the market experienced drawbacks of 80% or more. Okay, so let’s try another way…
.
David put it well when he wrote:
“Instead of trying to categorize recent price action as a bear market or not, ask yourself, does this feel like a bear market? If yes, then act accordingly. If not, then act accordingly.” – 5 reasons to be excited for the bear market
In my degen niche of crypto, I’ve noticed a tangible retraction in enthusiasm. Fewer people are apeing into new NFT projects or taking risks with small-cap tokens, while more are converting their tokens into ETH/BTC or stables.
A quick look at the market shows we’re far, far down from ATHs. According to CMC, crypto’s market cap peaked back in early November at just under $3T. As of writing, crypto sits at roughly $1.25T.
That’s a 58% fall over the span of 7 months.
Even after accounting for crypto’s volatility, we’re still looking at three times the drawdown from the 20% heuristic.
….
….
….
Evaluating your risk profile
Before we dive into any strategies, I want to first talk about risk profiles. A risk profile is a tool that investors use to identify if a particular investment falls within their appetite for risk. Here are some high-level examples:
.
Aggressive Risk Profile
Mostly small cap tokens, some BTC and ETH, no stables.
Willing to use protocols that have not been audited
Invests across dozens of different projects
.
Moderate Risk Profile
Majority BTC and ETH, some stablecoins, and some small cap tokens
Stakes in higher yield pools, but is determined to understand the protocol first
Uses a small percentage of portfolio to ape into projects
.
Conservative Risk Profile
Entirely BTC, ETH, and stables
Stables are parked in a Compound market earning low single digit yields
Does not keep more than 5-10% net worth in crypto
.
Having a risk profile in mind will frame what types of investments you pursue in general. For a bear market, I’d recommend between a conservative to moderate risk profile as more aggressive risk profiles benefit from market manias indicative of bull markets.
.
.Â
A few Sample portfolios for the bear market:
• Figure out your balance: stables, low risk, medium risk, & high-risk plays.
• Then decide on Projects. I created a few sample portfolios for you to look at. (education, not financial advice )
Today’s dominant internet platforms are built on aggregating users and user data. As these platforms have grown, so has their ability to provide value — thanks to the power of network effects — which has enabled them to stay ahead.
For example, Facebook’s (now Meta’s) data on user behavior helped it fine-tune its algorithms to a point that its content feed and ad targeting were dramatically better than what competitors could offer. Amazon, meanwhile, has exploited its broad view into customer demand to both optimize delivery logistics and develop its own product lines. And YouTube has built a massive library of videos from a wide array of creators, enabling it to offer viewers content on almost any topic.
In these business models, locking in users and their data is a key source of competitive advantage. As a result, traditional internet platforms typically do not share data even in aggregate — and they make it difficult for users to export their social graphs and other content. So, even if users grow dissatisfied with a given platform, it’s often not worth it to leave.
But all of this might be changing. While it’s hard for newcomers to challenge “Web 2.0” companies like Meta on their own terms, now companies — working in what they’re calling a “Web3” model — are proposing a novel value proposition. Despite all the public conversations around the metaverse and various hyper-financialized NFT projects, Web3, more than anything, is a fundamentally different approach that some developers have agreed to. It’s based on the premise that there’s an alternative to exploiting users for data to make money — and that instead, building open platforms that share value with users directly will create more value for everyone, including the platform.
In Web3, instead of platforms having full control of the underlying data, users typically own whatever content they have created (such as posts or videos), as well as digital objects they have purchased. Moreover, these digital assets are typically created according to interoperable standards on public blockchains, instead of being privately hosted on a company’s servers. This makes the assets “portable,” in the sense that a user can, in principle, leave any given platform whenever they want by unplugging from that app and moving — along with their data — to another one.
Exploring how we can bridge the Web 2 and Web 3 ecosystems in the long run and how identity plays a big part in it.
I think Web 3 is here to stay. By Web 3 I mean the philosophy, concepts and technologies that prioritize user choice and ownership, and can be used to build decentralized services. Blockchains (e.g. Ethereum, Solana), tokens, protocols (e.g. IPFS, TheGraph, Lit), services (e.g. ENS, Filecoin), dApps and users’ keys make up Web 3 (not meant as an exhaustive list).
